74309d7132 The public essentially cannot escape from the media's influence, and is therefore considered a "sitting duck".[4] Both models suggest that the public is vulnerable to the messages shot at them because of the limited communication tools and the studies of the media's effects on the masses at the time.[5] It means the media explores information in such a way that it injects in the mind of audiences as bullets. doi:10.1086/266687. Two-step flow[edit]. 403 Forbidden . Lazarsfeld, P.F., Berelson, B. Hastings House.
Opinion leaders are categorized as individuals with the best understanding of media content and the most accessibility to the media as well. This article needs additional citations for verification. "The Two-Step Flow of Communication: an Up-To-Date Report on a Hypothesis". Some suggestions: Go back to the last page Go to the home page .. Sorry! We could not find what you were looking for :( Don't worry, we will help you get to the right place. Croteau, W. "A History of Our Understanding of Mass Communication". (1979). Communication Theories – Origins, Methods and Uses.
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